HUSTLE
Strength and conditioning
FOUNDING EXPANSION PARTNERS
BUILD THE NEXT STYLES.
The concept is built. The model has been proven. The blueprint is ready. Now we're looking for the right operators, entrepreneurs and strategic partners to help take Styles Studios Fitness into its next markets.
This is not a passive investment opportunity. We are looking for builders.
THE BIG IDEA
WE SAW WHERE FITNESS WAS GOING.
In 2017, we saw a shift coming. People wanted the quality, energy and specialization of boutique fitness—but not the cost, inconvenience and fragmentation of managing multiple memberships.
They wanted variety without sacrificing quality. They wanted everything in one place. They wanted one high-value, high-convenience membership.
BOUTIQUE-QUALITY EXPERIENCES
MULTIPLE WAYS TO TRAIN
EVERYTHING UNDER ONE ROOF
ONE MEMBERSHIP
NO BOREDOM
HVHC
HIGH VALUE. HIGH CONVENIENCE.
INTRODUCING THE CATEGORY
THE CLUB OF STUDIOS
Styles combines specialized boutique-style studios, a complete gym floor and recovery experiences within one integrated membership.
This is more than a gym with classes. It is a collection of distinct fitness experiences designed to work together.
CHAIN
Immersive cycling, including THE TRIP
URBAN RITUAL
Group fitness, strength and dance
FREESOL
Yoga, Pilates and mindful movement
GYM FLOOR
Independent training and functional fitness
RECOVERY
Integrated recovery and wellness experiences
REAL-WORLD PROOF
BUILT SINCE 2017. PROVEN IN THE REAL WORLD.
Styles Studios Fitness was founded in 2017, and its flagship Club of Studios opened in January 2020—just weeks before the pandemic.
The concept wasn’t created in a boardroom or built from a theoretical model. It has been developed, operated, tested and continually refined through real members, real staffing, real programming and real market conditions.
Since opening, the flagship has endured one of the most difficult operating environments the fitness industry has ever faced. The systems have been strengthened. The technology has been modernized. The customer experience has been refined.
Most importantly, people love it.
FOUNDED IN 2017
FLAGSHIP OPENED IN JANUARY 2020
ONE FULLY DEVELOPED CLUB OF STUDIOS CONCEPT
MULTIPLE FITNESS EXPERIENCES UNDER ONE MEMBERSHIP
SEE IT
INSIDE THE CLUB OF STUDIOS.
A walk through the flagship: the studios, the gym floor, the recovery experiences and the members who make it work.
FOUNDER
BUILT BY AN INDUSTRY OPERATOR.
Styles was created by Carrie Kepple, a fitness-industry leader with more than 20 years of experience in club operations, programming, strategy and growth. Her background includes National Director of Exercise for Gold's Gym International, senior operating experience with Les Mills New Zealand and Chairman of the Board of Directors for the Health & Fitness Association. Styles represents the culmination of that experience.
“I'm not looking for someone who simply wants to put money into another gym. I'm looking for people who recognize the opportunity to build an entirely new category—and have the drive to help make it impossible to ignore.”
WHY NOW
THE MARKET HAS CAUGHT UP TO THE IDEA.
Consumer expectations have changed. People want variety, flexibility, premium experiences and convenience. The next step is bringing the concept to markets with the population, demographics, capital and operating talent to support it.
CONSUMER DEMAND
People want more ways to move without managing multiple memberships.
CATEGORY DIFFERENTIATION
Styles sits between conventional gyms and single-modality boutique studios.
REPEATABLE FOUNDATION
The brand, customer experience, programming philosophy, operating knowledge and technology foundation are already in place.
SHARED AMBITION
THE RIGHT PEOPLE. THE RIGHT RESOURCES. ONE SHARED AMBITION.
WHAT STYLES BRINGS
- A differentiated fitness concept and established brand
- Knowledge developed since the company was founded in 2017
- The Club of Studios blueprint
- Programming and member-experience systems
- Technology and customer-journey infrastructure
- Founder leadership and industry credibility
- Support shaping the market, facility and launch strategy
- Lessons already earned through building the flagship location
WHAT WE'RE LOOKING FOR
- Capital to develop one or more locations
- Strong operational ability or an experienced operating team
- Local market knowledge
- Sound business judgment
- The ability to execute
- A collaborative mindset
- Long-term ambition
- Guts, grit and the desire to build something meaningful
The precise structure is not predetermined. Fit comes first. We are open to developing the right arrangement with the right partner.
FLEXIBLE PARTNERSHIP STRUCTURE
WE'RE NOT FORCING THIS INTO A PREDETERMINED BOX.
The right expansion relationship could take several forms—a joint venture, development partnership, partner-funded location, equity arrangement or another structure created around the strengths and goals of the people involved.
We care more about finding intelligent, capable and aligned partners than applying a label too early. Every potential relationship will be evaluated individually and structured through appropriate legal, financial and operational due diligence.
THE IDEAL PARTNER
IS THIS YOU?
We are not looking for lukewarm leads. We are looking for builders.
I'M INTERESTED- You have successfully built, operated or scaled businesses.
- You believe execution matters as much as the idea.
- You have access to capital for a high-quality facility.
- You can operate the business yourself or assemble an excellent operating team.
- You believe the fitness consumer is ready for something better.
- You want to participate actively in building the next chapter.
- You value intelligence, transparency, speed and collaboration.
- You are energized by pioneering—not intimidated by it.
PARTNERSHIP INTEREST
INTERESTED IN BUILDING THE NEXT STYLES?
We want to hear from serious entrepreneurs, operators and strategic partners who see the potential in the Club of Studios concept.
Tell us a little about yourself. This is simply the beginning of a conversation—there is no obligation or predetermined structure.
This page is intended solely to identify and begin conversations with potential strategic and development partners. It is not an offer to sell or a solicitation to purchase a franchise, security or other investment. No partnership, territory, financial outcome or development right is offered or guaranteed. Any future opportunity will be subject to mutual due diligence, definitive agreements and all applicable legal and regulatory requirements.
IT'S BUILT. IT'S PROVEN. IT'S READY.
Now it's time to bring together the people who can take it forward.
START THE CONVERSATIONThis page is intended solely to identify and begin conversations with potential strategic and development partners. It is not an offer to sell or a solicitation to purchase a franchise, security or other investment. No partnership, territory, financial outcome or development right is offered or guaranteed. Any future opportunity will be subject to mutual due diligence, definitive agreements and all applicable legal and regulatory requirements.