STRATEGIC GROWTH PARTNERS
Collaborate on the broader development and expansion of the Styles Studios Fitness brand.
STYLES STUDIOS FITNESS EXPANSION
PARTNER WITH STYLES STUDIOS FITNESS
Help bring our Club of Studios concept to new markets.
Styles Studios Fitness is seeking strategic growth partners, investors, and development partners to help expand our established fitness concept across the U.S. and internationally.
We are looking for experienced entrepreneurs, operators, and organizations with the resources and ambition to build alongside us.
THE PARTNERSHIP OPPORTUNITY
WHAT ARE WE LOOKING TO BUILD?
We're looking for partners with the capital, operational experience, and ambition to help develop new Styles Studios Fitness locations.
Styles brings the established brand, Club of Studios concept, programming, operating knowledge, and technology foundation.
Our partners bring the resources, market expertise, and execution capabilities to help bring the concept to new communities.
The opportunity: Work together to develop and grow the Styles Studios Fitness brand through a mutually agreed partnership structure.
JOINT VENTURE PARTNERS
Explore opportunities to develop and operate new locations through shared resources and expertise.
REGIONAL & INTERNATIONAL DEVELOPMENT
Explore opportunities to introduce the Club of Studios concept into new domestic and international markets.
These are potential partnership structures, not currently available franchise offerings or guaranteed territories.
THE BIG IDEA
WE SAW WHERE FITNESS WAS GOING.
In 2017, we saw a shift coming. People wanted the quality, energy and specialization of boutique fitness—but not the cost, inconvenience and fragmentation of managing multiple memberships.
They wanted variety without sacrificing quality. They wanted everything in one place. They wanted one high-value, high-convenience membership.
BOUTIQUE-QUALITY EXPERIENCES
MULTIPLE WAYS TO TRAIN
EVERYTHING UNDER ONE ROOF
ONE MEMBERSHIP
NO BOREDOM
HVHC
HIGH VALUE. HIGH CONVENIENCE.
INTRODUCING THE CATEGORY
THE CLUB OF STUDIOS
Styles combines specialized boutique-style studios, a complete gym floor and recovery experiences within one integrated membership.
This is more than a gym with classes. It is a collection of distinct fitness experiences designed to work together.
HUSTLE
Strength and conditioning
CHAIN
Immersive cycling, including THE TRIP
URBAN RITUAL
Group fitness, strength and dance
FREESOL
Yoga, Pilates and mindful movement
GYM FLOOR
Independent training and functional fitness
RECOVERY
Integrated recovery and wellness experiences
REAL-WORLD PROOF
BUILT. OPERATING. READY FOR THE NEXT CHAPTER.
Founded in 2017, Styles Studios Fitness was developed to challenge the traditional fitness club model by bringing multiple specialized fitness experiences together under one roof.
Our flagship club opened in Peoria, Illinois, in January 2020 and serves as the operating foundation for our expansion vision.
Through years of hands-on operation, we have continued to refine the member experience, programming, technology, and business systems that support the concept.
We are now exploring strategic partnerships to support the next stage of growth.
FOUNDED IN 2017
FLAGSHIP OPENED IN JANUARY 2020
ONE FULLY DEVELOPED CLUB OF STUDIOS CONCEPT
MULTIPLE FITNESS EXPERIENCES UNDER ONE MEMBERSHIP
SEE IT
INSIDE THE CLUB OF STUDIOS.
A walk through the flagship: the studios, the gym floor, the recovery experiences and the members who make it work.
FOUNDER
BUILT BY AN INDUSTRY OPERATOR.
Styles was created by Carrie Kepple, a fitness-industry leader with more than 20 years of experience in club operations, programming, strategy and growth. Her background includes National Director of Exercise for Gold's Gym International, senior operating experience with Les Mills New Zealand and Chairman of the Board of Directors for the Health & Fitness Association. Styles represents the culmination of that experience.
“I'm not looking for someone who simply wants to put money into another gym. I'm looking for people who recognize the opportunity to build an entirely new category—and have the drive to help make it impossible to ignore.”
WHY NOW
THE MARKET HAS CAUGHT UP TO THE IDEA.
Consumer expectations have changed. People want variety, flexibility, premium experiences and convenience. The next step is bringing the concept to markets with the population, demographics, capital and operating talent to support it.
CONSUMER DEMAND
People want more ways to move without managing multiple memberships.
CATEGORY DIFFERENTIATION
Styles sits between conventional gyms and single-modality boutique studios.
REPEATABLE FOUNDATION
The brand, customer experience, programming philosophy, operating knowledge and technology foundation are already in place.
SHARED AMBITION
THE RIGHT PEOPLE. THE RIGHT RESOURCES. ONE SHARED AMBITION.
WHAT STYLES BRINGS
- A differentiated fitness concept and established brand
- Knowledge developed since the company was founded in 2017
- The Club of Studios blueprint
- Programming and member-experience systems
- Technology and customer-journey infrastructure
- Founder leadership and industry credibility
- Support shaping the market, facility and launch strategy
- Lessons already earned through building the flagship location
WHAT WE'RE LOOKING FOR
- Capital to develop one or more locations
- Strong operational ability or an experienced operating team
- Local market knowledge
- Sound business judgment
- The ability to execute
- A collaborative mindset
- Long-term ambition
- Guts, grit and the desire to build something meaningful
The precise structure is not predetermined. Fit comes first. We are open to developing the right arrangement with the right partner.
FLEXIBLE PARTNERSHIP STRUCTURE
WE'RE NOT FORCING THIS INTO A PREDETERMINED BOX.
The right expansion relationship could take several forms—a joint venture, development partnership, partner-funded location, equity arrangement or another structure created around the strengths and goals of the people involved.
We care more about finding intelligent, capable and aligned partners than applying a label too early. Every potential relationship will be evaluated individually and structured through appropriate legal, financial and operational due diligence.
THE IDEAL PARTNER
IS THIS YOU?
We are not looking for lukewarm leads. We are looking for builders.
I'M INTERESTED- You have successfully built, operated or scaled businesses.
- You believe execution matters as much as the idea.
- You have access to capital for a high-quality facility.
- You can operate the business yourself or assemble an excellent operating team.
- You believe the fitness consumer is ready for something better.
- You want to participate actively in building the next chapter.
- You value intelligence, transparency, speed and collaboration.
- You are energized by pioneering—not intimidated by it.
PRIVATE EXPANSION OVERVIEW
INTERESTED IN EXPLORING THE OPPORTUNITY FURTHER?
We welcome conversations with qualified individuals and organizations interested in helping bring the Styles Studios Fitness concept to new markets.
REQUEST EXPANSION INFORMATIONPARTNERSHIP INTEREST
INTERESTED IN BUILDING THE NEXT STYLES?
Interested in exploring a partnership? Tell us a little about yourself and the opportunity you have in mind. We'll be in touch to discuss potential alignment.
AN OPERATING FOUNDATION. A SHARED VISION FOR WHAT COMES NEXT.
Now it's time to bring together the people who can take it forward.
START THE CONVERSATIONThis page is intended to introduce potential strategic partnership and expansion opportunities. It does not constitute an offer to sell a franchise, securities, or any other investment. Any potential opportunity is subject to further discussion, applicable legal requirements, and definitive agreements.